What is Digital Marketing?
Digital Marketing is simply marketing that is done online or through digital mediums. It refers to the promotion of a brand through digital channels using the internet in order to find and connect the said brand to potential customers. Currently, we live in a day and age where almost everyone has an access to the internet or an electronic device. At its root, Digital Marketing is basically the salesmanship of the products or services offered by your brand to people using the internet in their day-to-day lives. It is as simple as you driving down the road and seeing an advertisement on a billboard. Or in this case, scrolling through Instagram and coming across a page which sells products of your interest.
Here are some examples of the many branches of Digital Marketing:
- Search Engine Optimisation (SEO)
- Pay-per-Click (PPC)
- Social Media Marketing
- Content Marketing
- Email Marketing
- Marketing Analytics
Why Hire A Digital Marketing Agency?
Digital marketing agencies often act as an extension of your marketing team. Getting your product marketed especially for a small startup business is a task within itself and it is very costly and time-consuming to be done by a business on its own with no connections or prior experience in the digital world. The agencies understand how to develop and launch effective marketing strategies personalised to the needs of your business. And that also with minimum risk of failure. Ultimately because of their experience and quality link-building. The guarantee of success for a business to do all that on its own is close to negligible. This requires several departments to be made within a business for it to be successful. This can all be avoided by outsourcing to a digital marketing agency.
How to Hire a Digital Marketing Agency?
Digital marketing agencies come in all sizes and forms ranging from large multi-location international firms to smaller firms. While some offer full in-house marketing, design, and development services, others run parallel operations and bring in expertise in the form of independent freelancers, as needed.
Your company will benefit from an agency that brings multiple years of experience but has also stayed up to speed on the fast-growing trends and technology in the digital marketing field.
Qualities of a great Digital Marketing agency:
- A sizeable portfolio of past clients
- Social proof and a strong industry reputation
- A well-designed website
- Similar core values and company culture
- Experienced and specialised team members
- The avoidance of making outlandish promises
Why Hire Grey Circles Communications?
Here at Grey Circles Communication, we provide a wide variety of marketing services under one umbrella that businesses typically do not have in-house. This includes Email Outreach, Website Development and Maintenance, Customer support, Content Generation and Maintenance, Social Media Outreach, and many more. We are a partner that brings new and advanced ideas for you to have the best online competitive edge. Moreover, we are a digital marketing agency that offers great transparency and realistic promises with an intense strain put on understanding the customer’s goals and objectives before being handed such a responsibility. It is a core company value to void making outlandish top promises we cannot fulfil. A good marketing company always thinks and plans ahead the strategies for their clients. Fortunately, we are such a company. Every step we take is based on careful analysis and assessment. Our staff has the necessary technology, talent, vision, and ability to come up with out-of-the-box ideas that ensure a successful future for your company.
Grey Circle Communications is one of the leading marketing agencies in Pakistan and we always lead by example. Our talents can be demonstrated through case studies from actual clients from our portfolio of wonderful clientele.