What is Brand Development?
Brand development is a strategic process of creating and distinguishing your company’s image, product and services from competitors. The development includes aligning your brand with your business objectives, communicating your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary. It begins with an analysis of how a brand is currently perceived in the market, proceeds to plan how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.
What is Brand Story Development?
Brand Story is a cohesive narrative that encompasses the fact and feelings that are created by your brand. At its essence, a story isn’t really about your company. Your company is the construct, but the goal of the story is to create a connection with your customers. A great business story-like any great story is memorable, persuasive, moving, engaging, immersive and surprising.
Why is Brand Development Important?
Branding or brand development is the strategy of creating a unique name, logo, and symbol to differentiate a business or product from others in the market. Branding goes beyond logos and symbols though. Brand development is very essential, and here are six reasons why.
Branding helps Increase Awareness
As stated earlier, brand development is creating a perception in the market. Developing a great brand is one of the ways to raise awareness for the brand.
Branding helps build trust
Building trust is one of the greatest advantages of brand development. When your brand has a message that it has preached and lived up to for some time, people trust you to deliver.
Branding Builds Customer Loyalty
To build a loyal customer base, your business has to be known to exceed customer expectation. When you do this with great success, you gain customers who will spend more to buy what you sell.
Branding Conveys Value
The resources and effort you put into building your brand will determine how much value your customers will attach to it.
Branding Sets Expectations
Every brand creates an expectation. There is something a customer expects when they pick up your product or use your service. They can only know what to expect from the image you constantly put in front of them.
Branding Sets the Tone for Company Culture
If you sell your brand as a fun brand with strong customer service, it is up to your people to deliver on that promise.
Why Choose Grey Circles Communication
Grey Circle Communications is a brand development agency and it excels in strategic brand development. We make sure you have defined brand values, a brand story and messaging means you can navigate your campaigns to a clear destination. With our target strategy and clear branding, there’s a high chance that the brand will be recognized.
Some Grey Circle Strategies
- Answer a true need of your target audience
- Differentiate your brand from other alternatives
- Authentically reflect your brand’s value
And, will ultimately help you be aligned with your business goals as Grey Circle Communications is one of the leading marketing agencies in Pakistan and we always lead by example. Our talents can be demonstrated through case studies from actual clients from our portfolio of wonderful clientele.